New for 2027 — Now Taking Custom Orders

2027 Ford Bronco® Filson™

Raptor-Grade Capability. Heirloom Craftsmanship. Built in Michigan.

The most premium Bronco yet pairs the Bronco Raptor's twin-turbo V6 with the Sasquatch off-road package and Filson-inspired luxury — and it is assembled right here in Michigan. Reserve a custom build through Lasco Ford in Fenton, or shop our in-stock Bronco lineup today.

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Engine: Raptor-Derived 3.0L EcoBoost V6
Standard: Sasquatch Package & 35-in. Tires
Built In: Wayne, Michigan
Orders Open: Fall 2026
Call (877) 471-5874
Bronco® Filson™ — The Newest Member of the Bronco Lineup

Built Wild™ Capability Meets a Century of Craftsmanship

Ford teamed up with Filson — the Seattle outfitter that has built rugged, no-excuses outdoor gear for more than 100 years — to create a Bronco that is as refined as it is capable. The result is a premium 4x4 that carries serious off-road hardware, heirloom-quality materials, and a quieter, more comfortable cabin, assembled at Ford's Michigan Assembly Plant in Wayne. Whether you want to lock in a custom order or drive a Bronco home now, Lasco Ford can help.

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Raptor-Derived V6 Power

The Bronco Filson is only the second Bronco ever to get the twin-turbocharged 3.0L EcoBoost V6 from the Bronco Raptor, tuned specifically for this application. It is a major step up from the four-cylinder and 2.7L V6 in the rest of the lineup.

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Sasquatch Package Standard

Every Bronco Filson comes standard with the Sasquatch off-road package: 35-inch all-terrain tires, front and rear locking differentials, high-performance Fox internal-bypass shocks, and the full suite of G.O.A.T. terrain modes.

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The Quietest Bronco Ever

Acoustic glass, improved airflow, and enhanced seals make this the quietest Bronco Ford has built — with roughly 20% less perceived wind noise than the original 2021 Bronco, so highway miles between trailheads feel calmer.

Watch

See the 2027 Bronco Filson in Action

Get a closer look at the design, premium materials, and trail capability of Ford's newest member of the Bronco family.

2027 Ford Bronco Filson power-deployed side steps and 35-inch tires Lasco Ford Fenton Michigan
Power & Capability

Trail-Ready Performance

The Bronco Filson shares its bones with the most capable Broncos. The twin-turbo 3.0L EcoBoost V6 brings Raptor-grade muscle, while the standard Sasquatch package adds the hardware that matters when the pavement ends.

  • Twin-turbocharged 3.0L EcoBoost V6 (shared with the Bronco Raptor)
  • 35-inch all-terrain tires — Ford says the largest fitted to any premium 4x4
  • Front and rear locking differentials
  • High-performance Fox shocks with internal bypass
  • Power-deployed running boards for easy step-in
  • Surround-view camera and top-tier G.O.A.T. terrain management
2027 Ford Bronco Filson premium seat texture and interior craftsmanship Lasco Ford Fenton Michigan
Filson™ Craftsmanship

Premium Inside, Unfailing Everywhere

Inspired by Filson's legendary Tin Cloth cruiser jacket, the Bronco Filson cabin balances refinement with real durability. It is luxurious where you touch it and rugged everywhere it counts — designed to survive the kind of adventures Filson gear was built for.

  • Premium, hard-wearing materials with a wrapped and grained dash
  • Filson-inspired storage and thoughtful interior details
  • The quietest cabin ever offered in a Bronco
  • Refined comfort without giving up off-road toughness
2027 Ford Bronco Filson rear Filson-inspired cargo storage bag Lasco Ford Fenton Michigan
Storage & Trail Details

Gear-Ready, Filson Style

Filson-inspired storage is built right into the Bronco Filson, so your gear rides as ready as you are. Trail-sight tie-downs on the hood corners let you lash down a canoe or longer items, and the rugged cargo solutions are made to take a beating and keep going.

The limited Bronco Filson First Edition goes further with additional Filson-inspired cargo storage bags, a unique fender badge, and a serialized console plaque commemorating the Ford and Filson collaboration.

2027 Ford Bronco Filson exterior colors Field Green Metallic Lasco Ford Fenton Michigan
Design & Colors

Distinctly Filson

The Bronco Filson stands apart with a unique perforated grille and bold BRONCO lettering, heritage-painted fender flares, and painted mirror caps. The signature color is the exclusive Field Green Metallic, with Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White also available.

First Edition models get exclusive Iron Sands Copper Metallic paint — a standout hue reserved for the limited launch run, perfect for the buyer who wants the rarest Filson on the trail.

Field Green MetallicMarsh GrayAvalanche GrayDesert SandShadow BlackOxford WhiteFirst Edition: Iron Sands Copper Metallic
Reserve Yours

Build Your 2027 Bronco Filson, Your Way

Order books are expected to open in fall 2026, with the first Bronco Filson SUVs arriving early 2027. Spec your build exactly how you want it — trim, color, and options — with a custom factory order through Lasco Ford. Early allocation is limited, so reaching out now puts you near the front of the line.

Call to Reserve (877) 471-5874Reserve Online
1
Tell us your build. Pick your trim, color, and the options that fit how you adventure.
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We lock in your order. Our team places your factory order and secures your spot in allocation.
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Stay updated through delivery. We keep you posted from build to the day you take delivery in Fenton.
Not Ready to Wait?

Shop the Bronco® Lineup In Stock Now

The Filson arrives in 2027 — but Lasco Ford has Broncos ready to drive today. From trail-ready everyday trims to the high-performance Bronco Raptor, there is a Bronco for every kind of driver. Browse the lineup, and we will get you top dollar for your trade.

Big BendBlack DiamondOuter BanksBadlandsWildtrakBronco Raptor
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Why Lasco Ford

A Michigan Ford Dealer You Can Count On

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2x Presidents Award Winner

Two-time winner of Ford's Presidents Award for sales and customer satisfaction, with 35+ years serving Michigan drivers.

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Straightforward Pricing

No games and no pressure. We price competitively and make sure you are maxing out every rebate and program you qualify for.

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Top Dollar for Your Trade

Bring your current vehicle and let us make a strong offer. Get a head start with our online KBB Instant Cash Offer.

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Free Michigan Delivery

Complete most of your purchase online or by phone, and we will deliver your Bronco free anywhere in Michigan.

2027 Bronco Filson FAQ

Questions About the Bronco Filson

What is the 2027 Ford Bronco Filson?

It is the newest, most premium member of the Bronco lineup — a collaboration between Ford and outdoor outfitter Filson. It combines Built Wild off-road capability with heirloom-quality craftsmanship, the Bronco Raptor's V6, and the quietest cabin ever offered in a Bronco.

When can I order a Bronco Filson?

Ford expects order books to open in fall 2026, with the first vehicles arriving in showrooms in early 2027. You can reach out to Lasco Ford now to reserve your spot and be among the first to place a custom order when ordering opens.

How much will the Bronco Filson cost?

Ford has announced a targeted starting MSRP in the mid-$70,000s. Pricing is preliminary and not yet final — contact Lasco Ford for the latest confirmed pricing and any available programs when ordering opens.

What engine does the Bronco Filson have?

It uses the same twin-turbocharged 3.0L EcoBoost V6 found in the Bronco Raptor, where it produces 418 horsepower and 440 lb-ft of torque. Ford has stated the engine receives application-specific tuning for the Filson; final figures will be confirmed by Ford.

What comes standard on the Bronco Filson?

Every Bronco Filson includes the Sasquatch off-road package: 35-inch all-terrain tires, front and rear locking differentials, Fox internal-bypass shocks, and G.O.A.T. terrain modes, plus a premium Filson-inspired interior and unique exterior styling.

What is the Bronco Filson First Edition?

It is a limited launch model for North America that adds exclusive Iron Sands Copper Metallic paint, a unique fender badge, a serialized console plaque commemorating the Ford and Filson collaboration, and additional Filson-inspired cargo storage bags.

Where is the Bronco Filson built?

The Bronco Filson is assembled at Ford's Michigan Assembly Plant in Wayne, Michigan — the same factory that has built every modern Bronco since 2021. For Michigan buyers, that means a homegrown SUV ordered through a local Ford dealer.

Can I order a Bronco Filson near Flint or Grand Blanc?

Yes. Lasco Ford in Fenton serves Flint, Grand Blanc, and the greater Genesee County area, and can place your custom Bronco Filson order. If you want a Bronco sooner, browse our current Bronco inventory.

Serving Mid-Michigan

Bronco Buyers from Across Michigan

Lasco Ford in Fenton is an easy drive for Bronco shoppers throughout mid-Michigan and metro Detroit.

FentonFlintGrand BlancDavisonBurtonSwartz CreekHollyLindenLake FentonBrightonHowellHartlandMilfordClarkstonAuburn HillsPontiacWaterfordLapeerLansingDetroit Metro

Reserve the 2027 Bronco Filson
at Lasco Ford.

Lock in your custom order now, or drive a Bronco home today. Either way, the team at Lasco Ford in Fenton is ready to help.

Call to Reserve (877) 471-5874Reserve OnlineShop Bronco InventoryValue My Trade

Picture for illustration purposes only. The 2027 Ford Bronco® Filson™ is a newly announced model; specifications, features, available colors, pricing, ordering timing, and availability are preliminary and subject to change by Ford Motor Company without notice. Order timing and allocation are determined by Ford; not all builds, trims, or options may be available in all configurations or quantities.

1 Targeted starting MSRP in the mid-$70,000s as announced by Ford Motor Company; not final and subject to change. MSRP excludes tax, title, license, destination/delivery charges, and dealer fees. 2 Horsepower and torque figures of 418 hp and 440 lb-ft reflect the twin-turbocharged 3.0L EcoBoost V6 as rated in the Bronco Raptor; Ford has stated the Bronco Filson engine receives application-specific tuning, and final Bronco Filson output ratings will be confirmed by Ford. 3 "Quietest Bronco ever" and approximately 20% reduction in perceived wind noise versus the 2021 Bronco per Ford Motor Company. 35-inch tire claim ("largest fitted to any premium 4x4") per Ford Motor Company.

Bronco Filson preliminary details sourced from Ford Motor Company launch materials and press coverage (June 2026). Bronco, Filson, Built Wild, Sasquatch, and related marks are trademarks of their respective owners. Trade value subject to inspection and verification; KBB Instant Cash Offer subject to KBB terms. Free delivery available throughout Michigan. Lasco Ford • 2525 Owen Road, Fenton, MI 48430 • (810) 390-5550. ©2026 Ford Motor Company.