RTR stands for Ready to Rock. RTR Vehicles is the performance company founded by Vaughn Gittin Jr., a two-time Formula Drift champion and longtime Ford partner. RTR has been building performance Fords since 2010, including Mustang RTR packages, Formula Drift race cars, and previously upfitter-built Bronco RTRs sold through dealers as pre-titled vehicles. Starting with the 2027 model year, Ford moved RTR production in-house to Michigan Assembly Plant. The 2027 Bronco RTR is the first factory-built Bronco RTR in the nameplate's history—same hardware as the specialist builds, lower price, full factory warranty, titled and financed as a new vehicle.

The Badlands is optimized for technical slow-speed rock crawling with HOSS 2.0 Bilstein dampers, a front stabilizer bar disconnect, and rock crawl specific G.O.A.T. modes. The Raptor is the full-send desert racer at around $82,000, with 418 HP and HOSS 4.0 Fox Live Valve dampers. The RTR occupies a different lane: it is tuned for higher-speed trail running and desert performance. Anti-lag turbo software, Raptor cooling hardware, Raptor steering, and high-clearance suspension with a wider track are all calibrated for speed on loose terrain rather than technical crawling. Add the Sasquatch Package and you get Fox HOSS 3.0 shocks and 35-inch Goodyears, putting the RTR at near-Raptor capability for significantly less money.

Turbochargers need exhaust flow to maintain boost. When you lift off the throttle, exhaust flow drops, the turbo loses spool, and there is a delay before full power returns when you get back on the gas. The RTR's anti-lag system addresses this by keeping the throttle plate partially open when you lift off—air continues flowing through the engine, the turbo stays spooled, and throttle response is immediate every time you need power. Ford describes this as software-operated and race-derived because the technology originates in competition applications where consistent power delivery through throttle transitions is critical. It is standard on all RTR builds.

Ford has not confirmed specific pricing as of April 2026. However, Ford has publicly committed that the 2027 RTR will start below the price of the Bronco Badlands with the Sasquatch Package, currently around $57,000 including destination. Pricing will be confirmed when order banks open in October 2026. Automotive publication estimates have placed the standard RTR in the low-to-mid $50,000 range with the Sasquatch configuration above that. Lasco Ford will have confirmed pricing the moment Ford releases it. Call (810) 390-5550 and we will update you immediately when October arrives.

Before 2027, every Bronco RTR was built by RTR Vehicles at an independent upfitter facility after leaving Ford's assembly line. The result was a pre-titled vehicle—technically used the moment you purchased it—which affected financing options, residual values, and warranty structure. The 2027 RTR is built at Michigan Assembly Plant on Ford's own production line. It is a new vehicle, titled new, backed by Ford's full factory warranty, and financed through normal new-vehicle channels. It also eliminates the upfitter margin from the price, which is the primary reason Ford can price it under the Badlands Sasquatch while delivering the same or better hardware.

Lasco Ford carries one of the largest Bronco inventories in Southeast Michigan and has been the Bronco dealer of choice for buyers across Fenton, Flint, Holly, Clarkston, Grand Blanc, Linden, and surrounding communities. When order banks open in October 2026, your position in our allocation queue is determined by when you registered interest. The RTR with Sasquatch Package will be the higher-demand configuration and will likely have a shorter availability window. Registering now costs nothing. Call us at (810) 390-5550 or visit 2525 Owen Road in Fenton—we log your name, preferred build, and contact information so you are in position when October arrives.