Authorized Ford DealerFord Military & First Responder Recognition Programs — Lasco Ford, Fenton MichiganCall (810) 390-5550
Lasco Ford — Fenton, Michigan — Thank You For Your Service

Ford Military & First Responder
Discounts

$500+Bonus Cash — First Responders
$500+Bonus Cash — Military

Ford Motor Company recognizes the service of military personnel, veterans, and first responders with exclusive bonus cash toward the purchase or lease of a new Ford. Lasco Ford in Fenton is an authorized dealer serving the men and women who serve our communities across Southeast Michigan.

$500+Bonus Cash AvailableAmount may vary by market & zip code
2026Model Years EligibleAlso 2025 & 2027 model year vehicles
StackableWith Most Ford RebatesCombine with current Ford incentives
ID.meVerification PartnerFast online eligibility confirmation

Which Program
Applies to You?

Ford runs two separate recognition programs—one for first responders and one for military. Both are verified through ID.me and deliver bonus cash directly toward your purchase or lease. Both can be combined with most publicly available Ford incentives and rebates.

First Responder
Recognition Program
$500+Bonus cash toward purchase or lease — amount may vary by Michigan market. Valid January 6, 2026 – January 4, 2027.
  • Active and retired police officers (federal, state, local)
  • Correctional officers, federal law enforcement, park rangers
  • Probation / parole officers, pretrial services officers
  • Firefighters — federal, state, local, and volunteer
  • Fire marshals
  • EMTs, paramedics, medical helicopter pilots, flight nurses
  • 911 dispatchers — police, sheriff, EMS, fire, public safety
  • Offer is transferable within the household
Verify at fordrecognizesu.com
Military
Recognition Program
$500+Exclusive cash reward toward purchase or lease — amount may vary by Michigan market. Valid through January 4, 2027.
  • Active duty: Army, Navy, Air Force, Marine Corps, Coast Guard
  • National Guard and Active Reservists
  • Delayed Entry / Enlistment Program (DEP) members
  • Military retirees (typically 20 years of service or medical retirement)
  • Veterans within 24 months of separation from active duty
  • Honor Guard members
  • Spouses and surviving spouses of eligible military members
  • Offer is transferable within the household
Verify at fordrecognizesu.com
Vehicles Not Eligible for These Programs

The following models are excluded from both the Military and First Responder Recognition Programs: Mustang Dark Horse, Mustang GTD, F-150 Raptor, F-150 Raptor R, Ranger Raptor, Bronco Stroppe Edition, and Bronco Raptor. All other current Ford models and most trims are eligible. Contact Lasco Ford at (810) 390-5550 to confirm eligibility on a specific vehicle before visiting.

Serving the People
Who Serve Us

Lasco Ford in Fenton is positioned at the center of one of the highest concentrations of military-connected and first responder households in Michigan. We serve buyers from across Genesee, Livingston, and Oakland Counties—communities with deep ties to military service, law enforcement, fire, and EMS.

If you or someone in your household qualifies, this bonus cash stacks directly on top of whatever Ford incentives are currently available—and can be combined with your A/Z Plan pricing if you also qualify for that program. Our team processes both programs regularly and will help you confirm eligibility and apply every applicable discount before you finalize your deal.

Who We Serve in SE Michigan

Genesee County Sheriff's Office, Flint PD, Grand Blanc Township PD, Fenton PD, Burton PD, Swartz Creek PD, Michigan State Police Flint & Linden Posts, dozens of Genesee and Livingston County fire departments, Hurley Medical Center EMS, McLaren EMS, GCEOC 911 dispatchers, Selfridge Air National Guard Base (Macomb County), Michigan National Guard members throughout the region, and veterans across Genesee, Livingston, and Oakland Counties. If you serve, Lasco Ford wants to serve you back.

First Responder — Who Qualifies

Law Enforcement
  • Active and retired federal, state, and local police officers
  • Correctional officers
  • Park rangers, probation / parole officers
  • Pretrial services officers
  • TSA officers (Note: TSA IDs are NOT accepted for verification)
Fire & EMS
  • Firefighters: federal, state, local, volunteer, fire marshal
  • EMTs, paramedics, medical helicopter pilots, flight nurses
Communications
  • 911 dispatchers: police, sheriff, EMS, fire, public safety telecommunicators

Military — Who Qualifies

Active Duty & Current Service
  • Army, Navy, Air Force, Marine Corps, Coast Guard
  • National Guard and Active Reservists currently on orders
  • Delayed Entry / Enlistment Program (DEP) members
Veterans & Retirees
  • Military retirees (20+ years or medical retirement)
  • Veterans within 24 months of separation from active duty
  • Honor Guard members
Family Members
  • Spouses of eligible active duty, reservists, and veterans
  • Surviving spouses of fallen and deceased service members
  • Offer is transferable within the household

How to Redeem
Your Bonus Cash

The process is straightforward and handled online before you ever come in. Here is how it works from start to finish.

01

Verify Through ID.me

Visit fordrecognizesu.com/firstresponder or fordrecognizesu.com/military. Enter your Michigan zip code to confirm your bonus cash amount, then verify your status through Ford's partner ID.me. The process takes minutes.

02

Receive Your Certificate

Once verified, you'll receive a confirmation email with a unique Certificate ID. Save this email—you'll present it at Lasco Ford when finalizing your purchase or lease. Certificates are valid for a limited time, so visit us soon after verifying.

03

Choose Your Ford

Select from Lasco Ford's current inventory or custom order exactly what you want. Most Ford models are eligible. Call us at (810) 390-5550 and we'll confirm eligibility for your specific vehicle choice before you come in.

04

Stack Every Discount

The Recognition Program bonus cash can generally be combined with publicly available Ford rebates, current lease incentives, and in some cases A/Z Plan pricing. Our team will identify every applicable discount to maximize your total savings.

Stack More
Savings

Military and first responder bonus cash is often just the starting point. Depending on your situation, you may qualify for additional Ford programs on top of your Recognition discount.

May Apply If You Also Qualify

Ford A/Z/X Plan Pricing

If you or a household member is a current or retired Ford Motor Company employee, or works for a Ford-designated supplier, A/Z/X Plan pricing may be stackable with your Recognition discount for additional savings.

View A/Z/X Plan Page
Current Ford Incentives

Monthly Ford Rebates

Ford's publicly available cash rebates, lease incentives, and finance APR offers change monthly. Your Recognition bonus cash can typically be stacked on top of whatever Ford incentives are currently running. Our team checks these every month.

View Current Offers
Active & Retired Military

Ford Military Tire Discount

Separate from the vehicle purchase program, active and retired military and first responders can also receive up to $80 off a set of four qualifying tires installed at Lasco Ford. Verified through ID.me. Applies up to two times per calendar year.

Ask About Tire Discount

Military & First Responder
FAQ

How much is the bonus cash and does it vary?

The Ford Recognition Programs offer exclusive cash rewards that can vary by market and zip code. The base amount is $500 for both the First Responder and Military programs, though Ford has periodically increased this—for example, Ford doubled the bonus cash to $1,000 around Veterans Day 2025. To confirm the exact amount available in the Fenton, Michigan area right now, visit fordrecognizesu.com, enter your zip code in Step 1, and click "Find My Offer." You can also call Lasco Ford at (810) 390-5550 and we will confirm the current amount for your area.

Can I combine this discount with current Ford lease or finance offers?

In most cases, yes. The Military and First Responder Recognition bonus cash is generally stackable with publicly available Ford rebates, current lease incentives, and qualifying finance offers. Specific stackability rules vary by program, vehicle, and calendar month. Some private offers may restrict stacking. Our finance team at Lasco Ford reviews every applicable incentive at the time of your purchase and applies every combination Ford allows. Call (810) 390-5550 and we can walk you through what is currently available for your specific vehicle and situation.

Can I use this if I am retired from the military or a fire department?

Yes. Retired military members and retired first responders both qualify for their respective programs. For military, retirees who received a retirement pension are eligible with no time restriction. Veterans who separated from active duty are eligible within 24 months of separation. For first responders, active and retired officers, firefighters, and EMTs are all eligible. Verification is handled through ID.me at fordrecognizesu.com—you will be asked to provide documentation confirming your retired status during the verification process.

Can my spouse use this discount if they are the one buying the vehicle?

Yes. Both the Military Recognition and First Responder Recognition programs are transferable within the household. Spouses and surviving spouses of eligible military members are directly named as eligible participants. For first responders, the offer is also transferable within the household. This means your spouse can be the primary buyer on the vehicle and still apply your Recognition certificate to the purchase. Household verification may be required in some cases. Contact Lasco Ford at (810) 390-5550 for guidance on how to structure this for your situation.

Which vehicles at Lasco Ford are eligible?

The Recognition Programs apply to eligible new 2025, 2026, and 2027 model year Ford vehicles. The following are excluded: Mustang Dark Horse, Mustang GTD, F-150 Raptor, F-150 Raptor R, Ranger Raptor, Bronco Stroppe Edition, and Bronco Raptor. Everything else in Lasco Ford's lineup—including F-150, Super Duty, Explorer, Bronco (non-Raptor/Stroppe), Bronco Sport, Maverick, Ranger, Escape, Expedition, Mustang GT and EcoBoost, and F-150 Lightning—is eligible. Vehicle eligibility can change, so call us at (810) 390-5550 to confirm before visiting.

I serve in the National Guard. Do I qualify?

Yes. National Guard members are specifically listed as eligible under Ford's Military Recognition Program, alongside Active Reservists, Active Duty members, and Honor Guard members. Michigan has a significant National Guard presence, including Michigan Army National Guard and Michigan Air National Guard units throughout the state, as well as service members connected to Selfridge Air National Guard Base in Macomb County. Verify through fordrecognizesu.com/military using your Guard ID and supporting documentation through ID.me.

Can I use this if I also qualify for A/Z Plan pricing?

This is a great question and relatively common in SE Michigan, where many households have both military or first responder connections AND Ford Motor Company employee or supplier connections. In many cases, yes—Recognition Program bonus cash can be stacked with A/Z Plan pricing, which gives you both the below-invoice plan pricing and the additional cash reward. The specifics depend on which programs apply and which vehicle you are purchasing. Lasco Ford processes both programs regularly and our team will work through the combination to get you the best possible total deal. Call (810) 390-5550 and we will walk through your specific situation.

Thank You For Your Service.

Lasco Ford — 2525 Owen Road, Fenton MI 48430 — (810) 390-5550 — Authorized Ford Recognition Programs Dealer

Ford First Responder Recognition Program and Ford Military Recognition Program are administered by Ford Motor Company and subject to change without notice. Valid January 6, 2026 – January 4, 2027 per current program terms. Available on eligible new 2025, 2026, and 2027 model year Ford and Lincoln vehicles. Not available on Mustang Dark Horse, Mustang GTD, F-150 Raptor, F-150 Raptor R, Ranger Raptor, Bronco Stroppe Edition, or Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount of bonus cash may vary by Michigan market; enter your zip code at fordrecognizesu.com to confirm your specific offer. Eligible participants must verify status through Ford's partner ID.me at fordrecognizesu.com prior to purchase. Certificate must be presented at time of purchase or lease. Offer transferable within household per Ford program guidelines. May not be used or combined with certain other private Ford or Lincoln offers. Limited to a combination of five purchases or leases per household during the program offer period. See dealer for complete eligibility and program details (PGM# 32894 and applicable program numbers). Bonus cash combination with other Ford incentives subject to Ford program rules and varies by month and vehicle. Lasco Ford is not responsible for changes to Ford Motor Company program terms, amounts, or eligibility. Ford Military tire discount is a separate program; see dealer for details. Program HQ: (888) 322-5862. Lasco Ford • 2525 Owen Road, Fenton, MI 48430 • (810) 390-5550.